A digital coaching program designed to support young graduates in their school-to-work transition, with a strong focus on women's employability. Developed under a program supported by the World Bank and the Government of Morocco, in collaboration with institutional and university partners.
Access is restricted to participants already registered in the pilot program. No public registration or profile creation is available on this website.
NajahBot is part of a broader effort to strengthen the employability of young graduates in Morocco and contribute to higher female labor force participation. The initiative is implemented with institutional partners and public universities, and includes an evaluation component to assess impact and inform scale-up.
Structured guidance through chat, with practical and personalized recommendations.
Clear, step-by-step modules covering key moments of the job search and early employment.
Content designed to strengthen confidence, reduce self-censoring, and promote equal opportunities.
Practical guides, summaries, exercises, quizzes, and role-model content to support real progress.
Available in French, Arabic, and English. Mobile-first experience.
Targets, action plan, organization, follow-up.
Structure, rewriting, tailoring to roles.
Profile optimization and outreach methods.
Simulations, common questions, structured feedback.
Analysis, comparison, negotiation basics.
Professional habits and effective start.
Access is provided directly to registered participants through program partners.
A short onboarding flow helps tailor the experience to individual needs.
Participants progress through modules, receive guidance and resources, and can track their progress.
Only participants already selected and registered within the pilot program. No public sign-up is available.
No. It complements existing services with a structured digital coaching experience.
Coaching is delivered via WhatsApp for authorized participants. The website is primarily informational.
French, Arabic, and English.
Data and conversations are handled confidentially with strict access controls. Pilot evaluation outputs are reported in aggregated form.
Contact: embedresearch@worldbank.org